Keri Rounding

Today I am excited to have Keri Rounding from Ontario, Canada of "Keri Rounding". She sells hand felted jewelry inspired by sea life. These are the perfect price point for gift giving so make sure that you check out her shop and see what she has to offer.

What is your "real" life like?
When I’m not creating, I work part time in an office at a hockey arena. My free time is spent with my cat Phoenix. I also love to enter contests when I have the time. I have won chocolate for a year, makeup, a cell phone, an ipod and lots of other fun things.

What is your process?
First I do a little sketch of what I want the piece to look like and then start experimenting with the wool. I have about 9 styles of brooches now but am always coming up with new ideas. I do every piece by hand using a wet felting technique. The little balls are done using needle felting. I love to work with merino wool- it felts easily and feels great! Each piece takes about an hour each to complete.

What are your goals and vision for your business?
My short-term goals are to make more products and work on new ideas. I’m currently working on expanding into a line of felted bags. I have also opened a new etsy shop which showcases my embroidered brooches. Long-term, I would like to continue to expand the business- maybe into clothing.

How and where do you market your business?
I am always adding new photos of my work to flickr. I also use www.weloveetsy.com and http://buriedtreasury.ning.com/ to showcase my work.

What inspires you?
Receiving a new shipment of dyed wool is always exciting. I am inspired by the
possibilities of colour combinations. I can’t wait to get to work on matching them up. I also like to flip through photography books. I’ll go to the library and check out books on sea life or biology. The images inspire me to create.

Who is your favorite musical artist? (click artist name to see a video)
Jack Johnson

What are two of your favorite things from your shop?
These are my favorite shapes and colour combinations:
http://www.etsy.com/view_listing.php?listing_id=16857372
http://www.etsy.com/view_listing.php?listing_id=15596112

I am a fan of....
Flickr
Contest Girl
Not Always Right
100 Ideas
Majaba

Find me....
www.kerirounding.com
www.seapod.etsy.com
www.kerirounding.etsy.com
www.onthebutton.etsy.com

Fancy Tiger Crafts

Name
Amber Corcoran and Jaime Jennings

Business Name
Fancy Tiger Crafts

Location
Denver CO

Describe what you sell
We are a retail store in Denver that sells craft supplies for knitting, crochet, sewing, felting and spinning. We make some craft supplies, including kits for needlefelting, which we sell on etsy. We like to make crafting accessible to everyone, so our kits are easy and make excellent introductions to the world of needle felting.

What are the best sellers in your shop?
Our needlefelting kits so far the Owl and Robin are our best selling kits.

What is your target market?
We mostly focus on marketing our brick and mortar store in Denver. Our target market is crafty types who are looking for supplies that are more modern and sophisticated than they might find at your traditional fabric or yarn store. We like to make everyone feel welcome in our store no matter what their skill level is.

What do you offer that sets you apart from the other supply sellers on Etsy?
Our kits are super-adorable and hard to resist!

What is your real life like?
We are super lucky and get to do crafts all the time. We are surrounded by yarns and fabrics all day long and get to craft sometimes at work and during the various community craft nights that we host here in Denver. We are both 30 somethings without kids but with cats. Amber enjoys making music, baking, and cooking Chinese food. Jaime enjoys riding bikes, studying herbs and great coffee.

Where can we find you on the web?
www.fancytiger.com
www.fancytiger.etsy.com

Any offers you want to give blog readers?
15% discount on your order through Friday, October 3rd just leave a note in the message to seller box at checkout and we will send you an invoice with the updated total.