Tuesday, February 24, 2009

Paper Tiger Design Co.

Today we have Michael and Melanie Heu of Paper Tiger Design Co. located in Brooklyn, NY
One of my previous featured artists recommended Paper Tiger and these great calenders- they are pretty awesome!

What inspired you to make this product?
The Spectrum Calendar was inspired by Pantone Swatch books and the International Typographic Style (Swiss). We are big fans of things that are simple, beautiful and functionally useful. The color spectrum moves through the seasons like a thermometer (cold months are shades of blue and hot months are yellow - orange).

What inspires you on a daily basis?
(Michael) I'm inspired by things both large and small - my day "job" is one of the founders of Intersect (www.intersectnyc.com), an interactive agency located in Manhattan. So I'm always surfing the web for inspiring work but offline I have also developed an (unhealthy) obsession with letterpress. Melanie managed to find an antique table-top press which we've been using to explore the world of paper goods. We also love to travel and I find that adventures outside the normal routine are crucial to sparking ideas and inspiration. I personally love illustration, 50's style modernism and clean typography.

What sites do you frequent the most?

What is your process in creating your art?
Typically I start out with doodles and sketches on a white 8.5 x 11 sheet of paper. We have a ton of them floating around the house. When I hit an idea that is appealing from a execution standpoint I will refine the designs and then move into Illustrator to generate the actual design. After the actual designs have been refined, it then becomes more production oriented depending on the final output (letterpress, silk screen, digital, etc). The train tends to be a great place to doodle and let ideas flow

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