Today we have Cathy Meinke from Greenville, Michigan of Just Jaynes. She sells sterling silver charms and pendants with artistic flair. I found her while searching for sterling silver elements for my own jewelry and found that she has many interesting and unique pieces that I haven't seen in any other Etsy shop- or through any of my suppliers for that matter! Many of her pieces have the feel of handmade. You can trust her to keep you on the cutting edge of whats hot in jewelry components.
What are the best sellers in your shop?
I'd say that the angel wings and swallow pendants are my best sellers, but overall, my sales are pretty well spread out over a variety of items.
How do you market yourself?
What is your target market? Most of my marketing has been by posting to yahoo groups. I joined groups for crafters and jewelry makers that allow advertising. Not all groups allow ads. I also started a blog that I try to update frequently, and recently added a newsletter sign up so that I can do email marketing. When I started this shop, I did some promoting in the forums but most of my sales have come from frequent listings.
What is your target market?
My target market is both retail and wholesale customers. Most of my pendants slide onto a chain, so you don't need fancy tools to make a pretty and simple necklace. And for the more experienced jewelry maker, I'm able to offer bulk or wholesale pricing on most items in my shop.
What do you offer that sets you apart from the other supply sellers on Etsy?
Buyers won't find 10 other shops on Etsy selling the same items, nor can they walk into their local big-box craft store and find these charms. Shipping from my shop is only $2.00 for the entire order. Most online suppliers charge at least $8-$10 per order.
What is your "real" life like?
During the day I manage a small vinyl sign shop. I share my home and heart with my supportive husband, two dogs, and two cats. When I'm not working on my shop, promoting, or shopping for new products, I'm golfing or fishing.
Where can we find you on the web?
My blog is http://www.justjaynes.blogspot.com All my sites are linked from my blog, and I keep an updated craft show schedule where local buyers can find me!
Any offers you want to give blog readers?
Mention dgdesigns blog in the message to seller and I'll refund shipping! Good for 30 days after this blog posting.