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What is your real life like?
Right now I am taking art classes finishing up my bachelors degree.
I'm on the go between school, attending art museums and other cultural events around town, organizing meetings for my crochet/knitting Meetup group and of course creating more things for my Etsy shop. My boyfriend and I are also involved in a German culture organization that his family is part of and we'll be celebrating Oktoberfest this weekend. He also flies gyroplanes and I photograph his flights. I try to keep a running commentary going on my daily-life blog.
What is your process?
I love working with my hands. I've been crocheting for about 6-7 years now and I like experimenting with new yarns and techniques. I've also been doing ceramics for about that long as well and I really enjoy working on the wheel. Unfortunately I don't have access to a ceramic studio right now or I'd be making more functional items. I've also been working a lot with digital media like Illustrator and Photoshop and have been working on letterform design, playing with typography as you can see with the cards I sell. Basically my process boils down to practicality and function. I love designing and making things that people will love and use.
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Business Goals and Vision...
I guess the adage that if you do what you love it doesn't feel like work is really true with my Etsy shop. I don't even really consider it an independent business because it's something I just love to do. I have only been selling on Etsy just over 2 months and I love interacting with the community, finding new artists that blow me away with their talent and creativity, and of course selling my items.
Short term I would love to make it to 10 sales, as I told myself I would throw a party to celebrate that goal. Long term I would love to find a market for my cards as I expand into more typography designs.
How do you market your business?
I have a page on WeLoveEtsy, pass out business cards everywhere I go (and of course work on crocheting wherever I go), swap cards with sellers who go to craft shows/send out promotional bags. I'm also in the Etsy forums a lot and part of the Artsy Danger Ladies Team on Etsy. One of the group things we do is have a 20% off on the 20th of the month sale.
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Do you subscribe to any business related blogs, zines or magazines?
I don't really subscribe to any business related blogs or anything, but I do spend time in the forums, learn from other sellers in Etsy Chat, and read Storque articles.
What inspires you?
I love intricate and beautiful design. I love bold colors, swirls, repetition, Islamic tile layouts, interesting typography, lovely paper, well done graphic design ads, and of course, beautifully crafted and glazed ceramics.
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Who is your favorite musical artist?
Hands down, Loreena McKennitt. You can visit her website http://www.quinlanroad.com for details and videos.
What are two of your favorite things from your shop?
My 5-pack of all occasion cards (pictured below)
Organic White Cotton Scarflette with Light Buttons
(pictured above)
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Am a fan of these places...
Etsy, of course.
http://www.etsy.com
Any time I need inspiration, I visit this site (and wish I had a ton of money!) http://www.paper-source.com
Webcomics:
http://www.yhtcomic.com - You'll Have That by Wes Molebash http://www.daniellecorsetto.com/gws.html - Girls with Slingshots by Danielle Corsetto
Facebook:
http://www.facebook.com
Find seller at...
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http://www.angiejohnsonart.com - my personal fine art website. I need to update it... someday.
http://jangiesetsyshop.blogspot.com - I feature Etsy sellers I love Monday-Friday with a special Friday post featuring a seller who commented on a previous post picked at random. :)
http://adam-angie.blogspot.com - my personal blog where you can keep up with my everyday life beyond Etsy.
Flickr!
http://www.flickr.com/photos/jangievarnsen/
16 comments:
Looks lovely! Thanks again for featuring me. I posted about it on my blog. :)
Great blog! I love the baby blue theme!
angie has a really clean and calm shop ^^ we like it and your blog?? oh.. this baby blue is cute ^^
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Fantastic interview!
great interview...I love her cards!
Great profile! I love Angie's stuff and it's nice to get a glimpse into her creative process!
Great article - I love Angies creations! Great to hear a little more about her.
Paper Source is one of my favorite stores too!
Love the little bowl!
awesome little shop, I just so happen to have lived in Orland Park, Il a while back! small world!
What a great feature! And how wonderful to be featured on hers today! :) Love her work! Simply beautiful!
Wonderful interview. Thanks so much for sharing! :)
Great find! I was just out in Orland Park this morning! Thanks for showing me a local artist!
Great article, love the cards.
ooh i love the bowl with raspberries! great picture too!
Beautiful work ... great shop!
Inreresting as always to read about other artisans!
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