11/03/08 ~ Etsy Featured Artist

Monday, November 3, 2008

Lynette Andreasen

I am pleased to introduce Lynette Andreasen , from Mesa, Arizona of Asymmetry on Etsy. She sells unique handmade jewelry that are mostly one of a kind pieces. If you spend any amount of time on Etsy you have seen her work displayed in many front page treasuries . She certainly has a unique style- her most interesting pieces mix metal and fiber. I love her work and hope you enjoy the interview and pictures.

What is your “real” life?
Right now, my real life is being a student. I am in my second year of graduate school in the metals program at ASU working on my MFA. I have been married for 5 years. I volunteer at a Boys and Girls Club and enjoy everything related to art.

What is your process?
I don't do a lot of sketching, I make a lot of samples and do a lot of trials. I reject a lot of pieces before I come up with a final product. I love working in silver and copper and combining metal with embroidery and fibers. My favorite tool in the studio is the hydraulic press for die forming.

What are your goals and vision for your business?
I want to finish my MFA and then work on getting my work into galleries. I'd like to do some of the bigger shows like the American Craft show. I think I may decide to teach metalsmithing, but want to focus first on getting my work out into the world.

How and where do you market your business?
Mostly my marketing is through word of mouth. Also, a lot of people find my work through my blog. Blogging is a great way to let people know who you are as an artist, and then through you they become more interested in your work when they get to know the maker behind it.

Do you subscribe to any business related blogs, zines or magazines?
18kt
Metalcyberspace

The Carrot Box

Zero 925
Design*Sponge