Keri Rounding

Today I am excited to have Keri Rounding from Ontario, Canada of "Keri Rounding". She sells hand felted jewelry inspired by sea life. These are the perfect price point for gift giving so make sure that you check out her shop and see what she has to offer.

What is your "real" life like?
When I’m not creating, I work part time in an office at a hockey arena. My free time is spent with my cat Phoenix. I also love to enter contests when I have the time. I have won chocolate for a year, makeup, a cell phone, an ipod and lots of other fun things.

What is your process?
First I do a little sketch of what I want the piece to look like and then start experimenting with the wool. I have about 9 styles of brooches now but am always coming up with new ideas. I do every piece by hand using a wet felting technique. The little balls are done using needle felting. I love to work with merino wool- it felts easily and feels great! Each piece takes about an hour each to complete.

What are your goals and vision for your business?
My short-term goals are to make more products and work on new ideas. I’m currently working on expanding into a line of felted bags. I have also opened a new etsy shop which showcases my embroidered brooches. Long-term, I would like to continue to expand the business- maybe into clothing.

How and where do you market your business?
I am always adding new photos of my work to flickr. I also use www.weloveetsy.com and http://buriedtreasury.ning.com/ to showcase my work.

What inspires you?
Receiving a new shipment of dyed wool is always exciting. I am inspired by the
possibilities of colour combinations. I can’t wait to get to work on matching them up. I also like to flip through photography books. I’ll go to the library and check out books on sea life or biology. The images inspire me to create.

Who is your favorite musical artist? (click artist name to see a video)
Jack Johnson

What are two of your favorite things from your shop?
These are my favorite shapes and colour combinations:
http://www.etsy.com/view_listing.php?listing_id=16857372
http://www.etsy.com/view_listing.php?listing_id=15596112

I am a fan of....
Flickr
Contest Girl
Not Always Right
100 Ideas
Majaba

Find me....
www.kerirounding.com
www.seapod.etsy.com
www.kerirounding.etsy.com
www.onthebutton.etsy.com

For The Hipster

I confess- even though I am a jewelry designer- I still own two pieces from Unearthed and have recently inquired about a pair of electric blue lizard earrings circa 1983. I love the dyes that they use on their pieces. I now have a new favorite...it's this grey crocodile cuff. Me want want want (said as I stomp my feet like a toddler). This is one of their more expensive pieces and sells for $155.
unearthed.etsy.com

Tinctory

Today I am featuring the lovely Eva of Birmingham, UK from tinctory. She sells smocked textile jewelry. Having once been an avid sewer, I have always appreciated the beauty of smocking but have never learned it- I guess I couldn't see how I could incorporate it into what I was doing. Eva has made smocking modern and possible to wear as an adult!

What is your "real" life like?
I live with my boyfriend of 8 years. I've always lived in flats and my big dream is to have a garden with fruit trees, a vegetable patch and a place for dye plants like madder and japanese indigo. There would also be a wildlife area of unmowed grass and a little pond. I once studiedEnglish literature and still like reading long novels. I'm a coeliac and enjoy the challenge of gluten-free baking. I like knitting, sadly I haven't had much time for it lately.

What is your process?
Most of my jewellery is made from repurposed silk. This means that each fabric has a slightly different character and creates different texture even when smocked the same way. I'm interested in natural dyes and occasionally use silk that I've dyed myself. A good thing about smocking is that no special equipment is needed, just fabric, needle and thread (and a lot of time and patience).

What are your goals and vision for your business?
One immediate aim is to improve my marketing. I've been researching magazine and online ads and looking at other online selling venues apart from Etsy.

How and where do you market your business?
This is something I'd really like to improve. Currently I post photos
on Flickr although that's more for socialising than marketing reasons.Next month I'm taking part in an online exhibition at papernstitch. The website has launched recently and I'm excited to be part of the project.

Do you subscribe to any business related blogs, zines or magazines?
I don't subscribe to it but always look at Craft magazine in the library to get an idea of the fine crafts scene in the UK. The marketingseries on Modish is not to be missed - it's full of tips and information I wish I knew
long ago.

What inspires you?
Museum collections of intricate textile work, costume dramas, reading
blogs, browsing through Selvedge,
complicated dreams, fairytale moments in real life, archetypes,
autumn, combinations of colours...

What are two of your favorite things from your shop?
Right now it would have to be the Jane
necklace and (Pictured above) Sage
which sold but I like it so much I'm planning to make another one.

I am a fan of....
jessitaylor
duckduckGoosestuff
yorktownroad
benconservato
lolley

Find Seller....
Etsy
flickr
I also have a (neglected) account on
Ravelry

Lynette Andreasen

I am pleased to introduce Lynette Andreasen , from Mesa, Arizona of Asymmetry on Etsy. She sells unique handmade jewelry that are mostly one of a kind pieces. If you spend any amount of time on Etsy you have seen her work displayed in many front page treasuries . She certainly has a unique style- her most interesting pieces mix metal and fiber. I love her work and hope you enjoy the interview and pictures.

What is your “real” life?
Right now, my real life is being a student. I am in my second year of graduate school in the metals program at ASU working on my MFA. I have been married for 5 years. I volunteer at a Boys and Girls Club and enjoy everything related to art.

What is your process?
I don't do a lot of sketching, I make a lot of samples and do a lot of trials. I reject a lot of pieces before I come up with a final product. I love working in silver and copper and combining metal with embroidery and fibers. My favorite tool in the studio is the hydraulic press for die forming.

What are your goals and vision for your business?
I want to finish my MFA and then work on getting my work into galleries. I'd like to do some of the bigger shows like the American Craft show. I think I may decide to teach metalsmithing, but want to focus first on getting my work out into the world.

How and where do you market your business?
Mostly my marketing is through word of mouth. Also, a lot of people find my work through my blog. Blogging is a great way to let people know who you are as an artist, and then through you they become more interested in your work when they get to know the maker behind it.

Do you subscribe to any business related blogs, zines or magazines?
18kt
Metalcyberspace

The Carrot Box

Zero 925
Design*Sponge

What inspires you?
Materials and my relationships with other people.

Who is your favorite musical artist? (click on the artist name to see video)
Pearl Jam

What are two of your favorite things from your shop?
Embroiderd neclace in Warm tones
Sterling Silver Stick Earrings with Rivets

I am a fan of...
Corey Ackelmire
Elsa Mora
Megan Auman
Post Secret
Margaux Lange

Find Seller....
www.lynetteandreasen.com website
www.lynetteandreasen.blogspot.com blog
www.asymmetry.etsy.com shop

Klewism

I have had my eye on the creations of Lindsey Bucklew of Klewism from Washington DC for awhile. I am in awe of her work! She sells extremely intricate, one-of-a-kind pieces of wearable art. I was checking my inbox for her response to my questions because I couldn't wait to see what she said about her process and inspiration...and it doesn't disappoint.

What is your "real" life like?
I have a 'pet' bat (rather, a bat that has chosen my window screen as it's daytime sleeping spot) who, though not cuddly, is cute... in an ugly sort of way. Sometimes, however, I get to play with a very cuddly and fluffy Siberian Husky, named "Loki". I'm quite an animal enthusiast.
I also love to swim in the ocean, paint pictures, try new artistic mediums, read books, travel, and collect curiosities. I'm intrigued by people, objects,
and subjects that are fantastic or eccentric.

What is your process?
I use just about anything in my jewelry: wire, buttons, beads, rhinestones, screws, nuts, bolts, bones, shells, vintage jewelry fragments, buckles, drawer handles, photos, paintings, fresh water pearls, needles, and semi-precious stones. I grab a pair of pliers and wire cutters, then the jewelry just "happens." I just start working and the piece evolves organically as I go. It's a stream-of-consciousness process that I really only try to analyze in retrospect.

What are your goals and vision for your business?
Put simply, I want to keep exploring and creating jewelry for my own pleasure.
I'll be making jewelry whether I have a business or not. I want Klewism to thrive, in part, so I can afford to continue this creative obsession.

What inspires you?
I'm inspired by details and 'imperfections'. Cracks in plaster, the infinite network of wrinkles and ridges on human skin, old books with splitting spines... the juxtaposition of contrasting textures is endlessly fascinating to me.
I love nearly every color, so colors usually 'jump' out at me in pairs or groups depending on my mood. If I could have my ideal work space, it would always smell like cinnamon, evergreen, or like "Christmas"... those smells probably trigger childhood fantasies of walking into a room of whimsical toys.
I mainly listen to audio books while I create, so whatever narrative or lecture
I'm listening to influences the final product in some indirect way.

Who is your favorite musical artist ?
Wow, that's hard for me to say... I'm a classic rock nerd, really. I love The Who, Pink Floyd, Led Zeppelin, The Beatles.... I also love classical music in a naive way- I know absolutely nothing about it- it's way beyond my musical comprehension, and yet it's transcendently beautiful.
For stimulating the more primal parts of my brain, listening to a performance of The Who at the Isle of Wight never fails to do the trick.
You-Tube link

What are two of your favorite things from your shop?
Usually my favorite thing is the most recent creation, but the most epic projects, which tend to be necklaces, are never far from the top of the list. One of which, The "Helen of Troy" Necklace was my first truly grand project.
pictured above
Another favorite, also a 'statement' necklace is the "Tree of the Knowledge of Good and Evil"- the mixture of vibrant jewels tones makes this piece look like a thick cluster of multi-colored berries on a tree with golden leaves.
First picture

I am a fan of.....
My favorite online jewelry store is MocaShop. Every item in the shop is unique, and really edgy: http://mocashop.com
World Artisan Gems: http://worldartisangems.com/
The Wire Artisans Guild Blog: http://www.thewireartisansguild.blogspot.com/
An absolutely brilliant Milliner, Katie Burley: http://katieburley.com
The Wire Artisans Guild Team Store:
http://www.etsy.com/shop.php?user_id=5750321

Find Me....
My Website: http://klewism.com
Etsy Store: http://klewism.etsy.com
Flickr Photostream: http://www.flickr.com/photos/lindseybucklew/
Indiepublic: http://www.indiepublic.com/profile/LindseyBucklew
Myspace: http://www.myspace.com/klewism
Facebook:http://www.facebook.com/home.php?ref=home#/profile.php?id=686887937
Stylehive: http://www.stylehive.com/person/klewism

A Blond and A Torch

I am pleased to introduce Jen Nixon from Nome, Texas of A Blond And A Torch. She makes and sells mostly sterling silver jewelry--rings, necklaces, bracelets, earrings, and now cuff links. She likes to keep things simple, but elegant. She says, "Sometimes less really is more."

What is your “real” life like?
My real life is crazy right now! On top of being a domestic goddess, I am trying to recover from hurricane Ike, raise my 12 year old son, and still find time to hang out with my husband. On top of that, I have two dogs outside, Layla and Lucy, and two inside cats, Ginger and Max.

What is your process?
I typically work with sterling silver, sometimes gold-fill and brass. I prefer using simple soldering techniques and, of course, I love to beat things into submission with my hammer.

What are your goals and vision for your business?
Well, when this started it was just a hobby to lower stress. Now I am selling online and in a few stores scattered around the U.S. I would like to see my online business grow in the short term, and my wholesale accounts grow in the future. However, I am terrified of success......LOL

How and where do you market your business?
Mainly I try to get myself out there online. I am on Trunkt:
www.trunkt.org/ablondandatorch
Flickr:
http://flickr.com/photos/jennixon/
And I have my blog:
http://ablondandatorch.blogspot.com/

What inspires you?
Nature inspires me--I love flowers and I have been working on a series of flower-like rings. I also love the shapes that I find all around me.

Who is your favorite musical artist?
Oh, such a tough question! I really don't have one. I get sick of songs so easily so what I like is always changing. I have to say that when I am the car I will catch myself speeding if Saving Abel comes on!

What are two of your favorite things from your shop?
This always changes too! Right now I love these Striation Rings:
Pictured below
They just catch so much attention when I wear them!
And of course my bangles:
Pictured above
Which I wear many of!

I am a fan of...
Sandra Eileen-Jewelry For Your Good Life:
http://www.etsy.com/shop.php?user_id=5168107
Funky Quail:
http://www.etsy.com/shop.php?user_id=5420568
Une Petite Etoile:
http://www.etsy.com/shop.php?user_id=5085211
Passemeterie:
http://www.shoppassementerie.com/

Find me...
www.trunkt.org/ablondandatorch
http://flickr.com/photos/jennixon/
http://ablondandatorch.blogspot.com/
http://www.smashingdarling.com/item/hammered-band

Twisted Sister Arts

I am so excited to introduce Jill Lawrence of Naperville, Illinois from Twisted Sister Arts. She sells handwoven Wire jewelry, with gems and embellishment. I do wire work myself and I am in awe of the work she does. As a special treat she has sent along photos of herself in the process of making a piece.

What is your “real” life like?
Real life, past owner of Top 500 flower shops, currently employed as a blooming and plant buyer for Top 10 Flowershop chain. No children, Loving husband who dotes on me, two cats.

Interests, Wire, Cubic Zirconia, Silver, Glass Fusing, Pearls, and combining all these materials into a piece of art.


What is your process?
I currently use Parawire non tarnish silver and gold wire. I weave the wire freehand, and only use flat nose, needle nose, blunt cutters and an occasional tapestry needle (sharp) to achieve my weaving. I usually start with an idea, and weave to accomplish it. I think anything that is made of metal, I can weave to match it. I'd love t o be able to afford to go to solid silver, and gold plate, but the expense keeps me back. I want my customers to be able to afford my work.

What are your goals and vision for your business?

Short term, selling a huge loom that occupies the studio. Medium term, turning the studio, into a full studio. Setting up a business plan to achieve my long term goals. Long term, being able to hold classes to teach my work, being able to sell enough to support my husband and me.

How and where do you market your business?
I sell my work on Etsy,
http://www.twistedsisterarts.etsy.com
http://www.twistedsisterarts.com

I kept my personal twistedsisterarts.com web page even though it's not current, because I want to learn to load my own script and pictures. I also sell my work at the Wheaton French Markets in Wheaton and Chicago, Illinois. Next year, I plan to start working the art fairs.

Do you subscribe to any business related blogs, zines or magazines?

http://www.etsy.com/storque/

What inspires you?
A beautiful cubic zirconia stone, a Watch movement, Cracks in concrete, Leaves on trees, Leonard Bernstein, My couch, Roast chicken. My best ideas come in the night, when I can't sleep. Right now, I've got a copper etching I want to do, 12"x12", and use leaves from our trees, to imprint with paint and then use etching solution to leave the imprint on the copper. Until I make it, I don't move on to the next idea.
I also use an "idea book" which I carry in my purse. I get inspired sometimes at work, and to keep from loosing it, I write/draw it out. When I'm uninspired, I look at it, and get the "bug" all over again.

My favorite artist... (click on artist name to link to a video)
Andrea Bocelli.

I am a fan of...

http://www.annerush.com for her inspiration and direction in jewelry trade. http://cageycrafters.invisionzone.com for starving jewelry artists
www.artjewelrymag.com
www.etsy.com
www.ganoskin.com for more inspiration and direction

Find me...

www.twistedsisterarts.etsy.com

Triz Designs

Today I am glad to introduce Patrizia Tager (Triz) from Isreal of Triz Designs. She creates mostly OOAK wearable art and beaded jewelry using glass seed beads, semi-precious stones, Swarovski crystals and fresh-water pearls. All of her pieces are designed and bead-woven one bead at a time. I confess...I have seen her alot on the front page and am always intrigued by the intricacy of her pieces and the mostly dark colors- which I tend to favor in what I choose to wear. So, here she tells us a little about herself.

What is your real life like?
I work as a desktop publisher for a publishing house. I'm a single mum of a gorgeous 4 year old boy. We have a gorgeous 12 year old black cross-Alsatian named Kaya. Before my discovery and total immergence into the wonderful world of beading I used to do a lot of sports; walking, tennis, swimming, karate, yoga… but now between my job and my son, every single spare minute I have is spent either beading or doing something related to beading.

What is your process?
The main tools I use are needle, thread and of course beads. The main techniques used in my work are bead-weaving, bead crochet and bead-embroidery, which has become my very favourite technique to use as I find it incredibly versatile and inspiring – it just gets my creative juices going! I don't have a specific process but I usually either get inspired by a particular colour, depending on my mood, or a particular bead or stone. When I find myself stuck for inspiration, I look through my favourite art and design books and I'm always sure to find inspiration from some of my favourite beadwork artists.

Business Goals and Vision...
My short term goals are to continue beading and learning as much as I can about this wonderful medium in terms of both techniques and history. In the long term, I would like to be able to quit my job and support myself with my beadwork and teaching.

How do you market your business?
I mainly market my work mainly on Etsy, by advertising on blogs and through the following sites:
http://www.indiepublic.com/profile/TrizDesigns
http://divapreneur.ning.com/profile/TrizDesigns
http://etsybloggers.ning.com/profile/trizdesigns
http://www.beadersshowcase.com/profile/TrizDesigns
http://www.skwigga-zine.com/profile/TrizDesigns
http://thedb.com/TrizDesigns
http://www.seekingdesigners.com/trizdesigns

What inspires you?
Everything inspires me!!! All colours, all textures, art, architecture, antiquities, Italy, the sea, flowers, R & B music and the beads.

Who is your favorite musical artist? (click the artist name to see a video)
I have so many, but at the moment I've been listening to a lot of Mary J. Blige, I love her!!!!

What are two of your favorite things from your shop?
This is so hard to say… I love all my piece they are my babies J but here are 2 of my favourites of the moment:
Purple Balagan - http://www.etsy.com/view_listing.php?listing_id=13349610
Black Panther Necklace - http://www.etsy.com/view_listing.php?listing_id=14987675

Am a fan of these places...
http://beadartoriginals.blogspot.com/ - newly formed group of amazing artists who create beads and who create with beads
http://etsy-beadweavers.blogspot.com/ - wonderful group of talented bead-weavers
http://www.serafinibeadedjewelry.com/ - my favourite and most inspirational bead artist
http://www.bogal.biz/Default.aspx?L=EN – my favourite bead supplier
http://thelonebeader.com – amazing beaded art

Find seller at...
http://www.triz.etsy.com
http://www.triz-beadingmania.blogspot.com/
http://www.flickr.com/people/trizdesigns/

Sprout Jewelry

Name
Krista DeJoseph

Location
New York, NY

Business Name
Sprout Jewelry

Describe what you sell.
Handcrafted jewelry. I describe my style as “Industrial Organic,” because it’s a fusion of sleek lines and natural shapes. I use very few stones or gems in my work; instead I try to create visual interest by mixing metals and multi-dimensional shapes.

What is your real life like?
Hmmm. Well, no kids, no pets. I live in an apartment with two roommates, an ever-rotating cast of house guests, friends that live in the apartment above us, and both of my brothers live a few blocks away. Ultimately, I feel like my life is a circus of friends, family, and jewelry making! Jewelry is my full time job, though I also work one or two days a week as an academic advisor at a local University. I’m always busy with jewelry, but I definitely make traveling and seeing live music priorities too. I spent most of August in Morocco, and I’m already plotting my next journey!

What is your process?
Well, my creative process is usually born out of procrastination. If I’m not feeling motivated to fill orders, I’ll usually start messing around with some scraps and sometimes something cool comes out of it. As for my tools, well, as any jewelry designer will attest, buying jewelry tools is truly addictive! I have to be careful about acquiring too many, since my work space is so cramped. But I do love my torch and my dremel!

Business Goals and Vision...
Ha ha, well, my vision for the business is always changing. Sometimes I feel like my newer pieces have evolved beyond what are considered the “signature” style of Sprout Jewelry, so from time to time, I consider producing my newer, more industrial pieces as a separate line under a different name. But then I worry about saddling myself with the added responsibility of juggling two lines, two marketing concepts… two of everything! So that’s something that I need to resolve. Also, I need to start making bigger investments in the business, beyond materials and such. I hired a graphic designer a few months ago, and that was scary! I was entrusting her to shape the look of my business. But she has really done some great work, so the investment proved to be well worth it.

How do you market your business?
Ads in magazines like Bust, Venus and Craft. Lots of promotion on Etsy. A mailing list. Business cards. A customer appreciation program. Word of mouth is huge too. Whenever someone emails me to tell me they love their new Sprout piece, I tell them the best way that they can thank me is to pass on my website to their friends.

Do you subscribe to any business related blogs,zines or magazines?
I read Accessory Magazine. And I’ve been trying to read a lot of books and online articles about marketing and graphic design, to help me improve the “business” aspect of my business!

What inspires you?
I love light fixtures! I’m forever photographing lights in NYC. I really love light bulb encased in cages of metal. I’m working on a new line that is inspired by these shapes!

What are two of your favorite things from your shop?
I love the Paloma necklace (first picture) – visually, the shape is just very unique, and the touch of copper that I incorporated is a fun twist. And the Cleo bracelet;(last picture) making it was truly a labor of love, but it came out so well in the end.

Am a fan of these places...
Aside from the obvious (email, etsy, and facebook) I always check the Onion, NYTimes.com, and Feministing.com. Oh, and Perezhilton.com, though I feel guilty admitting it!

Find seller at...
I have a website: www.sproutjewelry.net which will link you to my blog: www.sproutjewelry.blogspot.com and my etsy page: www.sproutonline.etsy.com

Pink Papillon Jewelry

Name
Mary Ann Springer

Location
Central New Jersey.....in the historic town of Crosswicks...settled in 1670

Business Name
Pink Papillon

Describe what you sell.
Custom hand stamped jewelry in precious metals

What is your real life like?
Ha-ha! This *is* my real life!! Stamping has completely taken over! But seriously, I live in a fabulous small historic town called Crosswicks located in central New Jersey with my husband Nick, my children Noah (7) and Hope (5) along with a menagerie of pets including a 4 pound Yorkie, and Australian Shepherd, 4 cats, many fish, and Sea Monkeys! When I am not hammering jewelry you usually can find me running or at the gym. I also love to learn new jewelry techniques~~ before stamping took over my life, I actually made all kinds of jewelry!

What is your process?
I start with raw materials~~ which is SO satisfying when you finally end up with a finished product! I do a variety of things~~ I may saw or cut, use the torch (my FAVORITE), bend and shape, file and buff, antique~~ of an d of course, individually hand stamp each and every letter. I think that is important for people to know as some people think I "set" all the letters first, and then use something to stamp it all at once. Not so! I lovingly hand stamp each letter one at a time!

Business Goals and Vision...
This has been a big year for pink papillon jewelry~~ I have grown and expanded so much and have been extremely busy. This is the first year both of my children are in school all day. In the past I limited the amount of wholesale accounts I took on, just as I didn't feel I had enough time for any more. I am very excited as this opens up a lot of extra time for me, and I can not only allow more accounts, but I am thinking about do the large vendor shows in New York City to *really* get the pink papillon name out there!

How do you market your business?
Everywhere! I am pretty much open to whatever comes my way. I used to pay for many different advertising opportunities, but I started to find that the little things I did free of charge were the most beneficial to me. This is my best advertising advise to anyone! For example, I was asked to write and article for the Soft Flex Wire company~~ a fabulous opportunity, as they as so well known and have a very popular website! I have stayed with them and not only wrote another article, but was named their Designer of the Month! All for free! Now, I am not saying I wouldn't pay for a fabulous advertising opportunity, but I really do think that there are ways to advertise yourself with great results if you keep your eyes open!

Do you subscribe to any business related blogs, zines or magazines?
One that I *really* like is www.seekingdesigners.com.
For a small monthly fee you can set up a "look shop" on their site. They then will send you press releases and press opportunities through email. They also will send around a "Designer News Flash" where you can sort of toot your own horn and have other people see it! It has been really interesting!

What inspires you?
Nothing specific, really.....I'll just see something...a gemstone, or whatever and just think, "Wouldn't that look nice with X?" Or I will just sit there and put pieces together and see what I like!

What are two of your favorite things from your shop?
I am in LOVE with my new font~~ I call it the "Designer" font as you will find it *no where* else but in my shop as it was created by my husband just for me! I have been stamping for years, and in the beginning my block and my girlie font were enough. But as the stamping world has grown at an incredible pace, I like to keep my self a little ahead of the game. So I guess anything in my new font would be a favorite! I also really love my gold vermeil Initial Necklace with the Thai flower~~ I designed it so the flower is propped up a little and it is just the sweetest thing to wear~~ I love it!

Am a fan of these places...
Oh gosh, I am the BIGGEST online shopper, so this one is hard. Let's see.
I am addicted to the cupcakes at Fat Daddy Bake Shop on etsy. They are HIGHLY recommended by me!
I also love to visit www.stylebakery.com.
I think I keep Sephora in business all by myself! I buy tons of outfits for my daughter at http://www.liliputians-nyc.com/ CUTE stuff. Of course I love
Face Book and
my blog! (see link below)

Find seller at...
All over! But directly at: www.pinkpapillon.com or my blog at www.pinkpapillonsilver.blogspot.com

Howlindoggie- Jewelry

Name
Ceeb Wassermann

Location
Sydney, Australia

Business Name
howlindoggie

Describe what you sell.
Handmade limited edition & OOAK jewelry

What is your real life like?
I am a full time Jeweller. I have a husband, daughter, cat, dog & goldfish. I love road trips. Vacations (they don't happen much, as we work a lot), art, drawing, movies, music, scuba, reading and of course my primary love is making & designing my work.oh, and I love great food!


What is your process?
my most favorite technique is sawpiercing. This is reflected in a lot of my work. I work in gold silver, platinum or any metal, it just depends on the piece. Sometimes I dream pieces, other times I set myself challenges


Business Goals and Vision...
I would like to expand my internet business (eg. Etsy & my website) as this is quite a new field for me. I want to sell more of my production work in stores overseas.


How do you market your business?
word of mouth mostly , blogs, some minor advertising and I belong to the fabulous etsymetal group. Do you subscribe to any business related blogs, zines or magazines?
I do only one at the moment as one of them did not work for me, so I'm still looking around for others.


What inspires you?
The ocean, Japanese design, Alchemy, Carl Jung, Matisse, Chopin, Travel, Music, amongst other things.

What are two of your favorite things from your shop?
Chrysanthemum pendant(first picture) & The Jane Johnston Cuff (pictured below)

Am a fan of these places...
Etsymetal.com
experimetal.esty.com
nanopod.etsy.com
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