Beautiful Bridget

Name
Kim Ferrugia

Location
Springfield, MO

Business Name
Beautiful.Bridget

Describe what you sell. handcrafts bright and colorful crochet items such as pure cotton scrubbies, apple jackets, coffee cozies, iPod pockets, scarves, and washcloth and dishcloth sets.

What is your real life like?
My hubby and I have been selling online across many venues for over 9 years now. I'll never forget the day we both got to give our notices at our jobs....it was so exciting but SO scary also! We had no idea what was going to happen and really took a step out in faith that everything would work out and it did. One of the greatest blessings was that we've been able to be at home with our children while they've grown up. At the time we quit our jobs and started our home business I had just had a baby about 5 months before and it was such a joy to be able to be home with both her and my older daughter. Now everything has grown into such a smooth routine and I have been able to free up time for myself to run my business on Etsy as well.


What is your process?
As you may have guessed, I absolutely LOVE to create! My hands are always busy...if I don't have something to occupy my hands, I will fall asleep in 15 minutes...so I make things ;) My creative genius (am I allowed to call it that?) usually comes out late in the evenings while my oldest daughter (missindie on Etsy) and I get together to watch our favorite reality TV shows...our "mother and daughter" time which I cherish more than anything else in life. My primary craft is crocheting, I've enjoyed doing it since my Mom taught it to me when I was a young girl and now as an adult I get ideas that pop into my head for new creations or I see things that I like and make my own crochet versions of them. There is nothing that feels better than hearing how someone else is enjoying something you created!


Business Goals and Vision...
Right now I'm still just a small potato on Etsy and so I am hoping to make it through the holiday season with plenty of orders and plenty of time to get them made. In the long term my dream is that my daughter (who is missindie on Etsy) and I can grow our businesses together and really get this thing off the ground!

How do you market your business?
I've mostly been relying on word of mouth for advertisement. I do try to participate alot in the forums and have joined many street teams on Etsy such as Etsyhookers, EtsyMoms, Christian Artists Street Team, Trade-a-Holics to name a few. I also try to leave my business cards wherever I can and use my products out in the public so that people can see them and inquire about them.

Do you subscribe to any business related blogs, zines or magazines?
Not yet but I do try to learn as much about business and my brain is constantly running trying to come up with new inventive ways of running my business.


What inspires you?
Let's see, what inspires me....my family of course, a quiet room, soft music, bright colors, the changing of the seasons, the holidays....I pretty much find inspiration in everything. I love going to my favorite craft stores and feeling and touching all of the different yarns...like I said, inspiration lies in everything.

What are two of your favorite things from your shop?
I think my two favorite things are my apple jackets: (top picture)
and my coffee cozies: (second picture)

Am a fan of these places...
www.GudonyaToo.etsy.com

www.Missindie.etsy.com
www.BubblySensations.etsy.com
www.SSSJ.etsy.com
www.MommysLittleHelper.etsy.com

Find seller at...
www.beautifulbridget.etsy.com
www.beautifulbridget.com

Parisol Supplies

Name
Wendy Doss

Business Name
Parisol (spelled wrong intentionally!)

Location
San Francisco

Describe what you sell
Parisol offers quality supplies:sterling silver and vermeil findings,vintage jewelry components,exquisite gemstones, freshwater pearls, rare beads and eclectic flea market finds. Some items are destash. If I only need a half of a strand of gemstones why not sell the other half...we all save money. Some of my best sellers are sterling silver charms and pendants from Los Angeles, people seem to like angel wings, crowns, skeleton keys and fleur de lys motifs. Sterling and vermeil ball end headpins. Vermeil headpins are on order, I promise!! They sold out very fast this round

How do you market yourself? What is your target market?
On every order, I send out a "thank you" notice, along with shipping tracking info, and an invitation to join my mailing list. I think it's also good idea to add each customer or potential customer as a favorite seller and a favorite piece or two as well. I send out email messages ocassionally, and only when I've acquired some exciting new or popular product. My target market is jewelry designers that use quality or vintage components in their wares.

What do you offer that sets you apart from the other supply sellers on Etsy?
I've been told that I am the only seller to offer 26 gauge vermeil ball end headpins, which is nice and thin enough to fit through tiny gemstones. As a jewelry designer myself I noticed in my searches a lack of quality sterling silver supplies on Etsy so I thought it would be a good idea to offer some. I'm pretty picky about products and I believe that the goods I choose to sell should be something I love and would use myself. I am always on the hunt for new treasures and unique and special finds for etsy, that's half the fun!

What is your “real” life like?
Let's see, I live in an old victorian dwelling in SF with tons of character with my husband Mark and my two cats Ferdinand and Isadora. For many years I worked full time downtown with the last couple of years also running an online jewelry business putting in 60+ hours per week, dreaming of the day I can do what I love instead. I eventually decided to try work part time, which was great for a while, until I was layed off. Now, I work full time at maintaining my three etsy shops {antique artisan jewelry, gemstone jewelry & supplies store}, as well as, filling in doing odd jobs, ie. helping friends paint, organize and sometimes gardening. I've been miraculously making it work for about a year now! I also love the movies, entertaining, and am a bit of a foodie.

Any offers you want to give blog readers?
Mention you read about my shop in Debbie's blog and receive free shipping on your first order!

Find seller at...
parisol.etsy.com

Babycheeks - Fun Fashion for Little Ones

The first time I looked at Jen Dimler's Etsy shop I loved that everything matched! Some of my favorites are the Skull collection, the For the Birds collection and the Mod fabric collection! She makes blankies, bibs, burp clothes, onsies, embellished jeans, changing pads and binky/toy clips. Purchase one of each from the same collection and have a matching set! She has obviously put alot of time and thought into her line so I wanted to pick her brain- check it out....

Location
Duxbury, Massachusetts

What is your real life like?
My real life is pretty crazy. I recently went from working a very demanding full time job in consumer products marketing to one of the most challenging jobs in the world: staying home with two small children. I have a very focused and bright 4 year old boy who asks me tons of very detailed philosophical questions and a very active and mischievous 1 year old girl who gets into everything. When I am not hanging out with them, I am working part time for my husband’s law firm as a marketing manager and working on babycheeks in the wee hours of the night.

What is your process?
I like to use bright colored and fun cotton designer fabrics because they are stylish and yet durable and tough--perfect for kids. I also use soft and practical fabrics like minkey and chenille in a lot of my creations too. Absolutely everything has to be 100% washable, durable, practical and safe. And, of course, cool!

What inspires you?
My kids are a big part of my inspiration, along with my own childhood memories. I draw primarily from that. My son is currently into Robots and Cars (hence why I have those collections in my store) and The Daddy Buy Me a Pony collection and What a Doll collection was inspired by my childhood obsession with horses and paper dolls. The We'll Always Have Paris Collection was inspired from my honeymoon and love of all things French.

Business Goals and Vision...
I just opened my shop in mid-June-- it sort of just happened. I plan and think out just about everything I do, so it’s kinda funny that I didn’t really plan this, I just did it! I’m just now thinking out what my short and long term goals and plans are… Short term, I am looking to the holidays and trying to get things ready for my first holiday season on etsy. Long term, I am looking at developing my own website, producing press and sales kits and developing the wholesale portion of the business.

How do you market your business?
I have two target markets: Educated and stylish moms looking for fashion-forward, one-of-a-kind items for their kids and gift givers looking for that special baby gift that is sure to impress. I know this business well, not only because I’m trained in marketing and a mom myself, but because I used to develop mass-market baby products for a very well known baby brand. I go where the expectant and first time moms go. Because babycheeks is still very small and my marketing budget is virtually non-existent, my advertising and promotion has been focused on grass roots mommy sites, blogs and a word-of-mouth campaign. I have to be very creative! Once my website is up and running though, I plan on getting more aggressive with PR and hope to participate in at least one American Baby Faire in 2009 as well.

Do you subscribe to any business related blogs, zines or magazines?
Actually, most of my subscriptions are to mommy magazines and websites/blogs. I don't currently subscribe to any business magazines or blogs/e-zines, but I am one of the weirdos that loves the business part of my craft as much as I love the craft itself!

What are two of your favorite things from your shop?
This is tough! I guess anything in the What a Doll Collection, especially the jeans. I just love that fabric, and it’s been very popular with my customers as well. I also love the Roll with It Sushi Collection too. It’s just so chic and fun, but unisex too. It has also been very popular.

Am a fan of these places...
www.facebook.com
www.boston.com
www.perezhilton.com
www.etsy.com
www.mommytrackd.com

Find babycheeks at...
www.babycheeks.etsy.com
www.shopbabycheeks.blogspot.com

Right Now - Yellow and Grey

On my radar right now is this dress made from a vintage yellow and grey sheet. Since it is vintage- each dress is different. Best part? It's on sale for $29.99.Urban Outfitters


You will be needing a special bag to go with this dress...ummm- something that is just as eco friendly and unique as the dress- and I have found it!

This leather clutch was created by the talented Annette Florin who sells her goods on Etsy. It is made from a deconstructed vintage black leather coat and reconstructed into this very fun and funky mustard clutch. Buy it for $48.00 at froufrouagogo.etsy.com


We are all shoe lovers at heart. This pair has a girly ruffle detail and peep toe. A steal at $22.49 from my favorite retailer Target

Fun and trendy t-shirt- goes with everything! Rebellious Tattoo T-shirt- $7.99 Wetseal

Mix and match these styles and don't forget to check out my store for silver jewelry that will coordinate well with any of these fashions.
Debbie Gootter Designs